A key issue for many companies is how to encourage consumers to follow recommended guidelines to maintain their purchased products and appliances. Furnace filters, vacuum cleaners, air fresheners, water purifiers, aquarium filters and many other products require filters to be changed at regular intervals to ensure the initial product maintains a high level of quality throughout its useful life. Increasing the repurchase rates of these follow-up commodities is not only a valuable revenue stream for many companies, but ensures that the original product purchased is properly maintained, leading to increased brand value.
Some consumers are simply unaware of when appliance filters need to be replaced, while for others it is simply not a "top of mind" issue. Timestrips® is proving to be a valid method to enhance consumer maintanence awareness and to increase repurchase rates for follow-up maintenance items.
Timestrip's® highly visual display indicates how much time has passed, indicating when filters need replacing. They act as a helpful reminder to follow recommended guidelines and encourage consumer compliance. Consumers benefit from a longer lasting and more efficient appliance, which in turn provides enhanced brand value for the product.
Proctor & Gamble® and Hamilton Beach® use the Timestrip® technology in the True Air air purifier to accomplish that goal. Not only do consumers see that the product continuing to perform as designed, but repurchase rates for Fabreeze filters has increased.
 Whirlpool® utilizes Timestrip® exclusively as the supplier of replacement indicators for filters and other devices that are integrated into the range of branded fridges, freezers and other domestic appliances sold in Europe.
Timestrip® can easily be customized to incorporate joint branding and date configuration to meet corporate requirements for customized intelligent packaging. The Timestrip® technology offers fully integrated solutions or can be applied in a label format.
CLICK HERE if you would like more information on how Timestrip® can help add value to your products.
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